Abstract:Rice is the leading agricultural industry in Xian'an District, Xianning City, playing a crucial role in ensuring regional food security. To promote the high-quality development of the rice industry in Xian'an District, this study conducts a systematic investigation of 55 new agricultural business entities in Xian'an District through on-site visits and questionnaire surveys, comprehensively analyzing the development status, core advantages, and prominent weaknesses of the local rice industry. The results show that the rice industry in Xian'an District has four advantages in transportation, climate, infrastructure, and scientific research resources. However, there still exist three core problems: an imperfect improved seed breeding system, weak production and business entities, and lagging industrial development. Based on this, countermeasures and suggestions are put forward from three aspects: strengthening agricultural science and technology research and development and promotion, cultivating and expanding new agricultural business entities, and promoting the upgrading of the entire rice industry chain, providing a reference for improving the quality and efficiency of the rice industry in Xian'an District.