乡村振兴背景下黄山市茶产业发展现状及对策研究

Research on the Current Status and Countermeasures of Tea Industry Development in Huangshan City under the Background of Rural Revitalization

摘要:

茶产业是黄山市代表性特色支柱产业，黄山市茶产业发展对当地乡村全面振兴具有重要意义。现阶段的黄山市茶产业通过加强绿色防控、重视科技赋能、深化合作交流、坚持茶旅融合等举措使产业发展水平逐步提高，茶产业发展前景广阔；但同时也存在部分茶农人力资源不足、茶产业集聚效应弱、茶叶品牌建设滞后和国内外市场竞争压力大等问题。在此基础上，提出开展新型职业茶农培训、推动产业链的纵向延展与横向整合、强化茶叶品牌建设、以科技创新驱动茶产业转型升级的对策建议，以期为促进黄山市茶产业的持续健康发展提供参考。

Abstract:

The tea industry is a representative characteristic pillar industry in Huangshan City, and the development of the tea industry in Huangshan City is of great significance to the comprehensive revitalization of local rural areas. At this stage, the tea industry in Huangshan City has gradually improved its development level by strengthening green prevention and control, emphasizing scientific and technological empowerment, deepening cooperation and exchanges, and adhering to the integration of tea and tourism, boasting broad development prospects. However, there are also problems such as insufficient human resources of some tea farmers, weak agglomeration effect of the tea industry, lagging tea brand construction, and intense competition pressure in domestic and foreign markets. On this basis, this study proposes countermeasures including training new professional tea farmers, promoting the vertical extension and horizontal integration of the industrial chain, strengthening tea brand construction, and driving the transformation and upgrading of the tea industry through scientific and technological innovation, so as to provide reference for promoting the sustainable and healthy development of the tea industry in Huangshan City.