Abstract:In order to promote the effective implementation of rural living environment renovation under the background of rural revitalization, based on the questionnaire survey data of 257 villagers in Yichuan County, and based on social cognitive theory, this paper constructed an analysis framework of influencing factors of villagers’ participation in rural living environment renovation, and used the structural equation model(SEM) method to deeply explore the influencing mechanism of villagers’ individual factors and environmental factors on villagers’ participation in living environment renovation. It is found that villagers’ values, self-efficacy, result expectation,institutional environment and cultural environment positively and significantly affect villagers’ intention to participate in rural living environment renovation, and villagers’ participation intention positively affects villagers’ participation behavior. Based on the above research results, the following improvement suggestions are put forward:the first is to play a leading role in value guidance and activate the endogenous vitality of villagers; the second is to improve self-efficacy and enhance villagers’ confidence in participation; the third is to clarify the expectation of results and build a long-term profit mechanism; the fourth is to optimize the institutional and cultural environment to adapt to the actual development of villages.