乡村振兴背景下吴中东山镇枇杷产业发展现状及优化路径分析

Analysis of the Current Status and Optimization Pathways for the Loquat Industry in Dongshan Town, Wuzhong District under the Rural Revitalization Strategy

摘要:

基于苏州市东山镇的地理标志农产品——东山白沙枇杷，探究了乡村振兴下特色果品产业化演进逻辑、困境与路径。研究发现，该产业虽成区域支柱，仍面临多重制约：气候韧性不足导致产量波动、土地细碎化及自然条件限制规模经济实现、农业劳动力老龄化造成的人力资本断裂、价值链短缩限制附加值捕获，以及区域品牌同质化削弱市场差异化优势。研究构建“技术—制度—人力—产业—品牌”整合框架，并提出了系统性治理路径，旨在增强产业气候适应性、优化土地产权配置机制、培养复合型农业人才、深化三产融合以延伸价值链及实施差异化品牌战略，为地理标志农产品高质量发展与乡村产业振兴提供理论借鉴。

Abstract:

Based on the geographic indication agricultural product—Dongshan Baisha Loquat（from Dongshan Town, Wuzhong District, Suzhou City, Jiangsu Province）, this study explores the evolution logic, dilemmas, and pathways of the industrialization of specialty fruit under the context of rural revitalization. The research findings indicate that although this industry serves as a pillar of the regional economy, it faces multiple constraints: insufficient climate resilience leading to production fluctuations, land fragmentation and natural conditions hindering the realization of economies of scale, aging agricultural labor resulting in human capital disconnection, value chain shortening limiting the ability to capture added value, and regional brand homogenization weakening market differentiation advantages. The study constructs an integrated framework encompassing "technology—institution—human capital—industry—brand" and proposes systematic governance pathways aimed at enhancing the industry’s climate adaptability, optimizing land property rights allocation, cultivating compound agricultural talents,deepening the integration of primary, secondary, and tertiary industries to extend the value chain, and implementing differentiated branding strategies. These suggestions serve as theoretical references for the high-quality development of geographic indication agricultural products and the revitalization of rural industries.