陕南地区茶主题农旅小镇发展战略研究——以商南富水茶坊小镇为例

Research on the Development Strategy of Tea-themed Agricultural and Tourism Towns in Southern Shaanxi——Take Fushui Tea House Town in Shangnan as An Example

摘要:

茶主题农旅小镇的发展对于推动产业升级、促进精准脱贫、加快乡村振兴具有重要意义。以陕南秦巴山区的商南富水茶坊小镇为例,运用AHP-SWOT研究方法,构造战略四边形,计算战略类型方位角,绘制茶主题农旅小镇发展战略类型、强度图谱。研究结论表明:商南县富水茶坊小镇的战略系数ρ大于0.5,发展战略类型为机会型开拓战略。基于此,商南县富水茶坊小镇应紧抓政策机遇,严格质量标准,培育龙头企业,提升文化内涵,引进专业人才,推动农旅深度融合,实现贫困农户增收减贫。

Abstract:

The integration and interactive development of tea tourism is of great significance to promote industrial upgrading, precise poverty alleviation and rural revitalization. Taking Shangnan Fushui Tea House Town in Qinba Mountains of Southern Shaanxi Province as an example, this paper uses AHP-SWOT method to construct strategic quadrilateral, calculate the azimuth angle of strategic type, and draw the map of development strategy type and intensity of tea-themed rural tourism town. The results show that the strategic coefficient ρ of the town is greater than 0.5,and the development strategy is opportunity development strategy. Based on this, Fushui Tea Factory Town in Shangnan County should seize the opportunity of policy, strict quality standards, cultivate leading enterprises, enhance cultural connotation, introduce professional talents, promote the deep integration of agriculture and tourism, and realize the income increase and poverty reduction of poor peasant households.